Building
8 articles from Partha Unnava
When Execution Stops Being the Constraint
For most of business history, execution filtered ideas before judgment had to. AI is changing that, and it raises the value of deciding what deserves to exist.
The Work Is Moving
AI software is moving from helping people produce work to actually carrying pieces of the work. That changes what software is for, and what I think founders should build next.
The 15-Tool Company
The modern small business inherited a software stack built around human operators. AI is exposing how much of that fragmentation was never the point.
Capability Is Getting Cheaper
AI changes startup economics not just by reducing labor costs, but by giving very small teams access to capabilities that used to require departments.
The Agency Question
As AI absorbs more execution, the useful question is not whether agencies disappear. It is which parts of an agency are still worth paying human rates for.
Software Is Becoming an Operating Layer
The next software abstraction is not another dashboard. It is a layer that understands the organization, coordinates capabilities, and exposes the right decisions to people.
Agency, Not Automation
The strongest case for AI is not that people do less. It is that more people can decide, create, build, and direct outcomes that used to require larger institutions.
What Building Physical Products Taught Me About AI Software
Crutches, compression products, and AI software look unrelated. Building all three taught me the same lesson: the prototype is easy compared with making the system survive reality.