Three companies, one habit
Crutches. Ankle taping. Marketing for businesses that can’t afford a marketing department. They look unrelated. They are the same move each time: find something everyone has agreed to stop noticing, check whether it’s actually fixed, and discover it isn’t.
Better Walk
2013–2017 · MEDICAL DEVICES · CO-FOUNDER AND CEO
A crutch that moves the load off the armpit and onto the forearm. Founded May 2013 with two Georgia Tech biomedical engineering classmates. One of six companies selected for the Zero to 510 accelerator. Raised roughly $600,000, including a $450,000 Series A. Sold to hospitals, through Medline, and through independent pharmacies.
Presented to President Obama at the first White House Maker Faire in June 2014. In November 2017 a runner completed the New York City Marathon on Better Walk crutches in 6:19:21, a week after tearing his ACL and MCL, setting the record for the fastest marathon on crutches.
If you’re building something physical: a manufacturer quoted us, we wired the money, and then told us the quote had been for one crutch. Not a pair. One. Get the unit count in writing. It cost us our margin.
Lasso Gear
2017–2023 · SPORTS MEDICINE · FOUNDER AND CEO
Ankle taping built into a sock, using compression patterns that mimic what athletic tape does to the skin. Launched November 2017 under Better Walk, Inc. Worn by hundreds of professional athletes across the NFL, NBA, MLS, and MLB. An NFL Hall of Fame cornerback invested and joined the board in 2018.
Named Best Compression Socks at the 2021 Men’s Health Fitness Awards and ranked the number one running sock by Greatist. In May 2022 a powerlifter set a bench press world record of 1,129.8 pounds wearing them.
I left as CEO. The company wound down. The socks are sold today by Move, in 340 Dick’s Sporting Goods locations, built on patents that carry my name.
NOT THE NASHVILLE EVENTS PLATFORM. NOT LASSO LABS.
YG3
2024–PRESENT · SOFTWARE · CO-FOUNDER AND COO
The marketing department you don’t have to hire. AI-run SEO, paid search, outbound, and attribution for businesses too small to afford the people who would normally do this work. Sold direct and white-labeled through agency partners.
Also
Angel investor in consumer beverage and professional sports, both since 2021. Managing partner at Winning Creative. Entrepreneurship instructor at Georgia Tech and General Assembly.