Notes from the work.
Ideas on building companies, earning attention, and seeing the next move more clearly.
The Company With Fewer People Is Not Necessarily the Smaller Company
Partha Unnava on how AI changes the relationship between headcount, capability, and company scale.
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Distribution Is Becoming a Product Problem
Partha Unnava on why AI assistants may turn distribution into a product-design problem rather than only a marketing problem.
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Post-SaaS
Partha Unnava on what happens when software stops being something humans operate directly and becomes infrastructure AI operates on their behalf.
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What Building Physical Products Taught Me About AI Software
Crutches, compression products, and AI software look unrelated. Building all three taught me the same lesson: the prototype is easy compared with maki
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Agency, Not Automation
The strongest case for AI is not that people do less. It is that more people can decide, create, build, and direct outcomes that used to require large
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Software Is Becoming an Operating Layer
The next software abstraction is not another dashboard. It is a layer that understands the organization, coordinates capabilities, and exposes the rig
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When Execution Stops Being the Constraint
For most of business history, execution filtered ideas before judgment had to. AI is changing that, and it raises the value of deciding what deserves
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Capability Is Getting Cheaper
AI changes startup economics not just by reducing labor costs, but by giving very small teams access to capabilities that used to require departments.
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The Work Is Moving
AI software is moving from helping people produce work to actually carrying pieces of the work. That changes what software is for, and what I think fo
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